Sell more with Chinese players by adding what they will recognise as theirs: a hero, a festival event, a DLC. Your team builds it, without losing anyone else.
A flat fee and clear deliverables. In 10 working days your team gets three ready-to-build additions for your game (a character, an event or a skin set) that Chinese players will recognise, with the references and portrayal notes your artists need. Your team builds it; you own every decision.
Who is behind it: Wojciech Jaworski 严立行, founder of Huqiao Games. Its team has worked on 90+ Western games in China, for Atari, Owlcat, Awaken Realms and the studios behind Factorio and Timberborn.
Or free: add your game to ChineseDLC.com Pulse and get its China numbers back.
Studios and games Huqiao has worked with
Five things Western games ship every year. Most teams think they know. Tap your answer.
A Chinese loong 龙 has no wings and no hoard: it brings rain and luck. A winged, gold-guarding dragon reads as a Western monster in a Chinese costume.
Red envelopes 红包 are what Chinese New Year feels like, and 8 八 sounds like 发, getting rich. It costs nothing, and players notice.
戴绿帽子, “wearing a green hat”, means your partner is cheating on you. One cosmetic turns your hero into a joke in Chinese chat.
A real case: one survival game did exactly this. Gameplay untouched, and Chinese players posted screenshots of their own food in it.
送钟, “giving a clock”, sounds like 送终, attending someone's deathbed. As a gift between characters, it's a curse. Give tea or jade.
Eight things that come up in almost every China project. Open one: what your team sees, what Chinese players see, what they said, and what to do.
Translation gets you on the shelf. Marketing gets you seen. Something in the game made for Chinese players gets you talked about, and bought.
Which heroes, festivals, foods and symbols Chinese players love, and the mistakes they screenshot.
A hero, an event or a DLC your team can build: references, names, red lines. The build is usually small; the knowledge is the hard part.
A Chinese-themed event or DLC gives Chinese creators a reason to cover your game again, months after release.
Kingdom Rush 5: Wukong's Journey · Steam store images| $4.99 campaign | All Steam reviews, positive | Launch week, positive |
|---|---|---|
| Colossal Dwarfare (Jan 2025) | 47% of 713 | 34% |
| Wukong's Journey, from Journey to the West (Sep 2025) | 85% of 548 | 87% |
| Dragon Wars (Mar 2026) | 40% of 926 | 34% |
Steam store data, 29 October 2026 (Wukong's Journey, Colossal Dwarfare, Dragon Wars). 65% of the base game's 10,564 reviews are in Simplified Chinese. The campaigns also differ in difficulty, so theme isn't the only factor. Reception, not sales, and not a ChineseDLC.com project.
A full game, not an add-on; SEGA gave no China sales figure.
No public number isolates the festival events themselves.
Where Winds Meet · Steam store imagesChina revenue is a Sensor Tower estimate.
Mobile only; trackers differ on China's share.
Will we lose our other players? World of Warcraft and Hearthstone players get Lunar New Year every year, and nobody leaves over it. Done well, China content travels: everyone gets a new hero, map or myth they haven't seen a hundred times.
Public data about other studios' games, not ChineseDLC.com projects.
Plan a character, event or DLC Chinese players will recognise, before your artists start.
China DLC Concept Kit · €390 → Already selling in ChinaSpring Festival is on 6 February 2027. Three concepts for your game within 48 hours of our call.
Book a 30-minute call → Publisher with a catalogueWhich games deserve China content, what each one gets, and checks on everything your teams build.
Book a 30-minute call → 中国团队 · 出海Steam 欧美市场避坑手册：错误、清单、邮件模板、合同十问。
出海第一步 · ¥299 →One question, answered for your game: what can be tweaked so Chinese players feel it was made with them in mind?
Which characters, rulers, skins, maps or quests fit your game and mean something to Chinese players. You get a shortlist of three, each with the evidence behind it: what Chinese players say in your reviews, and what worked in games like yours.
Spring Festival, Dragon Boat, Mid-Autumn, Double 11: which ones make sense for your game, what the event could be, and when your team has to start for it to ship on time.
Before it ships: the right dynasty's armour, a dragon without wings, colours, numbers, names and every line of Chinese text. Chinese players screenshot the mistakes.
China-flavoured, not China-only. Every idea is judged twice: does it land in China, and will a player in Texas or Poland still enjoy it? If it would split your audience, we say so.
A small group of Chinese players plays the build before launch and tells you, in plain words, what felt right and what felt foreign. You get their notes translated.
A Chinese publisher asks for a China DLC before Spring Festival. Is the idea right? Is the deadline realistic? You get an independent view before your team commits months to it.
What ChineseDLC.com does not do: influencers and KOLs, community management, store pages or PR. That is Huqiao Games, and we will introduce you.
Studios tell us the idea is rarely the hard part. The hard part is the implementation: how it looks, which references to use, and how to respect Chinese players. That is what you get from ChineseDLC.com, in writing.
We play it, read your Chinese reviews and pull your numbers.
Things to add or adjust that fit the game you already have.
Your team builds it. We check art, names and every line of Chinese text.
A small group plays the build and says what felt right and what felt foreign.
It starts with a fixed-fee Sprint. Monthly only if you want us to keep checking what your team builds. No revenue share, ever.
Our pick for a tactics game with a tech tree. Players outside China get a new way to play, with no history lesson needed.
The candidates are an example from the China DLC Concept Kit, not client work.
Huqiao Games is the China marketing team I founded. It has worked on more than 90 Western games, on Chinese platforms, with Chinese players. ChineseDLC.com is new; this is where the experience behind it comes from.
It Works: one 20-second creator video passed 8 million views; the follow-ups took it past 18.5 million, and one creator alone brought 50,000+ wishlists.
Soulstone Survivors: creator campaigns on Chinese platforms lifted the game's sales in China by 53%.
Timberborn: an Early Access hit re-energised in China for its 1.0 launch, with creators, community and physical packages.
X4 series: a Bilibili channel built from zero to 2,101 followers in four months, with localization.
Factorio: a DLC launch carried by long-term community building with Chinese players.
Medieval Dynasty, Sengoku Dynasty, Survive the Fall, Permafrost and more: a China foothold for a whole portfolio.
Marketing results by Huqiao Games for its clients, not ChineseDLC.com projects. All case studies at huqiaogames.com ↗
▶Chinese Gaming Market 101: a 10-minute introduction for game studios
Why you don't need a licence to reach Chinese players, where they find games, how creators work, and what to charge. New videos on China, game development and cross-border business every week.
Flat fees. No revenue share. Your team builds everything and owns every decision.
Send your Steam link. Get your Chinese reviews and score, China price, Bilibili coverage and one content idea.
Add my gameThe patterns and rules, to plan China content yourself. Credited in full to a Sprint.
See the KitThree concepts for your game within 48 hours of our call. Then references, names and a review of your first sketches, within 10 working days.
Book a callAfter a Sprint: checks on everything your team builds, Chinese players testing before launch, answers within 48 hours.
Book a callSprint and Desk prices depend on your game and your date; you get them on the call. China marketing and creators are handled by our partners at Huqiao Games.
A free weekly snapshot of Western games in China, and of Chinese games heading West, across Steam's China region, HeyBox and Bilibili: Chinese review share, prices and discounts, and video coverage with links. 50 games are open to everyone; every game opens with Pulse Monthly, a free email that also sends the highlights once a month.
Not affiliated with Valve, HeyBox or Bilibili.
“HUQIAO didn't just open the Chinese market for us - they taught us how to understand it. They're true enthusiasts who really know their stuff.”
Alex MichalskaSenior Executive Producer, Pretty Soon“China is the biggest market, but we needed a partner to handle marketing on local platforms in a language we don't understand. HQHK delivered exactly that.”
Adam CosterFounder and CEO, Butterscotch Shenanigans“HUQIAO helps with influencer outreach, building a presence on Chinese social networks, and highlighting cultural traits we might miss on our own.”
Allan SmithFounder, Game SmithingTestimonials given to Huqiao Games, published at huqiaogames.com.
“The numbers are just mind boggling.”
“Those elements are not Chinese enough. And the players, they can see through that.”
“Chinese players are more into learning a different culture… They're open to a lot of stuff.”
ChineseDLC.com works on what goes into the game. Huqiao Games, the company I founded, takes the game to Chinese players: a team of 15, with offices in Hong Kong and Warsaw.
John KavvourasManaging Director
Aleksander PtakKey Accounts
Frank B. GeorgiewCo-founder
Xiaohan ZhangAccount Strategy
Fangwei ShaoCommunity & Creators
Jinyun SunMarketing & Translation
Lucien ShaoBilingual Content
Yuhao LiBilingual Content
Joanne WongFinance & Admin你计划出海吗？
Are you a Chinese company going global?
ChineseDLC.com also advises Chinese companies launching in Europe and the West: games first, but not only games. Western store pages and positioning, creators and events, partner and publisher offers. Most of this work happens in Chinese, on our Chinese site.
My Chinese name means "strict, immediate, action": 严格、立刻、行动. Since 2012 I've gone from 老外 (foreigner) to 老内 (insider): a year at a Chinese university, the Chinese Bridge competition on CCTV-4, the Bank of China, interpreting for government delegations and esports tournaments, and then founding Huqiao Games to help Western studios reach Chinese players.
Huqiao is the company. ChineseDLC.com is where I work with studios myself, on the part I know best after 90 games: the things inside a game that Chinese players recognise as made for them, and helping Chinese companies go the other way.
Need China marketing or community? We work alongside Huqiao Games. ChineseDLC.com works on what goes into the game; Huqiao takes the game to Chinese players.
30 minutes. You leave with your game's China picture from Pulse and, if it fits, three concepts within 48 hours. The price for a Sprint is on the call.
Spring Festival is on 6 February 2027. For a festival event in time, teams start in November.
business@yanlixing.comThe month in one email, in English and Chinese, with a short video from me.