Call it "Lunar New Year", and Chinese players notice

I found a Chinese Steam review attacking a Western studio for calling its update "Lunar New Year". For Chinese players it is 春节, Spring Festival. Small word, big signal: it tells them whether you made the update for them or about them.

Three things Chinese players always notice

1. The name of the holiday.
2. Meme-heavy or machine translation.
3. Symbols used wrong: runes, characters, colours, numbers.

None of these cost money to fix. They cost someone who reads Chinese and knows the culture looking at the build before it ships.

Spring Festival 2027 is on 6 February. If you want an update for it, the concept work starts now.