China-ready packs for studios and publishers.

Three packs from inside China's games industry: choose your China content, ship a Spring Festival event, and check every build before Chinese players see it.

See the three packs All three · €790

PDFs in English, every Chinese term explained. One price covers your whole studio, and it's credited in full to a Culture Sprint.

Zhang Zeduan, Along the River During the Qingming Festival 清明上河图, Song dynasty (detail). Every image in the packs is a real Chinese artwork, credited.

Which one is you?

The questions studios asked most at DevGAMM and ChinaJoy. Pick yours.

How do we add China content without alienating our global players?China DLC Concept Kit€390
What should our Spring Festival event look like, and when do we start?Spring Festival 2027€290
Is anything in our build going to upset Chinese players?Culture QA Pro€290
Our Chinese text shows up as empty boxes.Dev Pack LiteFree
We need to sell our game to Chinese players: store page, reviews, pricing.Huqiao Academy ↗Course and guides
We want China concepts made for our game, not a pack.Culture SprintBook a call

Not sure what your team doesn't know? Tap one.

Chen Rong's Nine Dragons: a wingless loong in clouds and waves, ink on paper

Chen Rong, Nine Dragons 九龙图, 1244 (detail). The 龙 has no wings and brings rain: page 12 of the Kit.

China DLC Concept Kit

How to design one piece of content that Chinese players recognise and respect, and that your other players find fresh. 22 pages.

For your creative lead, before concept art starts. What it is: 12 ready patterns, the rules and the references, as a PDF. No art or 3D files: your team makes those, with the right references.

12 DLC patterns by genre, each with its historical source, what Chinese players know it from, and the pitfalls
The loong is not a dragon, dress by dynasty, scripts, colours and numbers
Clichés and red lines Chinese players will not forgive
Naming in Chinese and English, and Chinese store copy you can paste
Break-even maths, the 2027 festival calendar, a one-page concept brief and a silent-review checklist

€390Buy the Kit

Instant download · invoice for your studio · credited in full to a Culture Sprint

Add a 60-minute call on your game · €490We go through your game with the pack, and you get three idea cards within 48 hours. Credited to a Sprint.

Checked against what Chinese players say in their reviews, by Wojciech Jaworski 严立行.

Kit page 2: why a China DLC and the break-even maths — Why a China DLC, the proof, and the break-even maths

Kit page 6: a historical ruler as a hero — One of the 12 patterns: the ruler hero

Kit page 16: clichés and red lines — Clichés to retire and red lines

Yangliuqing New Year print: families celebrating the Lantern Festival in a courtyard hung with red lanterns

Gao Tongxuan, Celebrating the Lantern Festival 庆赏元宵, Yangliuqing New Year print, Qing (Tianjin Museum).

Your Spring Festival countdown

Spring Festival 2027: 6 February

Work back from New Year's Eve, 5 February. The pack's production plan:

15 NovEvent brief signed off, scope fixed
29 NovConcept art for the goat, decorations, costume; first Chinese text
13 DecModels and UI in; red-lines check on all art
20 DecNative-speaker review of every Chinese line in the build
10 JanContent lock; store assets and event post drafted in Chinese
15 JanTeaser goes out (腊八)
22 JanRelease candidate; test with UTC+8 clocks
29 JanSteam event post scheduled, discount set
5 FebLive on New Year's Eve, China morning

Spring Festival 2027 Event Pack

Everything to build an event for the Year of the Goat: the dates, the symbols, the words, the rewards, and the mistakes Chinese players screenshot. 24 pages.

For your live-ops or event team, now: teams start in November. What it is: the event plan, the symbols and the Chinese copy, ready to brief your artists.

The 2027 dates checked against the lunar calendar, from 腊八 on 15 January to the Lantern Festival on 20 February
The goat and 三阳开泰, the zodiac, greetings with pinyin, door gods, couplets, lanterns, food
Red packets and rewards that read as generous, and the New Year taboos
12 event patterns by genre, how Genshin, League and Overwatch did it, and the Nian beast story
Chinese store copy and a Steam event post you can paste, plus a one-page event brief

€290Buy the Spring Festival pack

Instant download · invoice for your studio · credited in full to a Culture Sprint

Add a 60-minute call on your game · €490We go through your game with the pack, and you get three idea cards within 48 hours. Credited to a Sprint.

Spring Festival pack page 7: goat-year symbols — Goat-year symbols and what they mean

Spring Festival pack page 12: door gods and couplets — Door gods, couplets and how to draw them

Spring Festival pack page 20: rewards — Rewards that read as generous

Culture QA Checklist Pro

The 24 checks that catch what Chinese players screenshot, each with a test, a public example and a fix. 13 pages.

For your QA or localisation lead, before every release. What it is: 24 checks, tests and templates. Rather have us run it on your build? From €990.

A · Text and namesnative review, Simplified vs Traditional
B · Fonts and layoutSimplified glyphs, line breaks
C · Store and launchSteam page, pricing, time zones
D · Visuals and symbolsnumbers, colours, maps
E · History, belief, humoureras, religion, memes
F · Which ChinaSteam Global or a licensed release

Severity on every check, so the team knows what blocks a release
Public cases: Silksong's Chinese translation, Devotion, World of Warcraft in China
Test strings, a glyph table and a bilingual bug template your Chinese reviewer can use
A sign-off sheet, so someone owns the check

€290Buy QA Pro

Instant download · invoice for your studio · credited in full to a Culture Sprint

Add a 60-minute call on your game · €490We go through your game with the pack, and you get three idea cards within 48 hours. Credited to a Sprint.

QA Pro page 8: public cases — Public cases: what happened and what it cost

QA Pro page 3: text and names checks — Section A: text and names

QA Pro page 10: glyph comparison — Simplified, Japanese and Traditional glyphs compared

All three packs.

The Kit to choose your China content, the Spring Festival pack to ship your first event, and QA Pro to check it before it goes live. 59 pages, one download.

€790

instead of €970: you save €180

Buy all three

Add a 60-minute call on your game · €490We go through your game with the pack, and you get three idea cards within 48 hours. Credited to a Sprint.

Start free.

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Free · ZIP · Unity · Unreal · Godot

China-Ready Dev Pack Lite

Fonts you can legally ship, and the ones you can't (YaHei, SimHei, PingFang)
subset_cjk_font.py: a 10 MB Chinese font down to about 1 MB, with a warning for every missing character
Engine setup for Unity TextMeshPro, Unreal and Godot 4, with line-break rule files
Steam store page template in Simplified Chinese, with a pre-publish check

Script under MIT licence. Fonts not included: the guide says where to get them.

ChineseDLC.com Pulse: Chinese review share, China price, Heybox and Bilibili for each game

Free · web · updated every week

ChineseDLC.com Pulse: every game

Chinese review share, and the Chinese score next to the English one
China price against the US price, with Heybox discounts and all-time lows
Bilibili coverage: how many videos, and the most-watched ones with links
Games like yours, side by side, refreshed every week

Unlock all games, free →

50 games are open to everyone. Your email unlocks the rest, and Pulse Monthly brings the highlights once a month.

Wojciech Jaworski talking with a Chinese developer at ChinaJoy 2026 in Shanghai

Chinese players at a game booth at ChinaJoy 2026

Rather have it made for your game?

The Culture Sprint has a flat fee and clear deliverables: three concepts for your game within 48 hours of our call, then the references and portrayal notes your artists build from, in 10 working days. Bought a pack? Its price comes off.

Wojciech Jaworski 严立行 studied and lived in China, works in Mandarin, and has been in China since 2012 and in China's games industry since 2021, with the Huqiao China marketing team on 90+ Western games.

Book a 30-minute call About Wojciech

Before you buy

Something else? Write to business@yanlixing.com

Which pack should I start with?

Planning a DLC, character, skins or any China content: the Kit. An update around the Chinese New Year: the Spring Festival pack, and start before mid-November. About to ship anything with Chinese text or Chinese-inspired content: QA Pro. Doing all three: the bundle.

Do I need to speak Chinese?

No. Everything is in English, and every Chinese term comes with pinyin and its meaning. Have a native speaker check your final text before you ship it; QA Pro shows how.

How do I get the files after paying?

Straight after checkout you land on a download page, and the link also arrives by email.

Can I get an invoice for my studio?

Yes. Add your company name and tax ID at checkout and the invoice comes with your receipt.

Is a pack credited if I book a Sprint later?

Yes, the full price of any pack comes off the Culture Sprint.

Can my whole team use it?

Yes, everyone at your studio. Please don't resell or re-host the files.

What if a file doesn't work?

If a file is faulty, won't open, or isn't what this page describes, write within 14 days and you get a working file or a full refund. See the terms of sale.

我们是中国团队，想出海欧美？

请看《出海第一步：Steam欧美避坑手册》（¥299），或访问中文站 yanlixing.com，直接预约 30 分钟通话。

Tell me about your game.

30 minutes. You leave knowing which pack you need, or whether a Sprint makes more sense.

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Artworks: Zhang Zeduan, Along the River During the Qingming Festival; Chen Rong, Nine Dragons; Gao Tongxuan, Celebrating the Lantern Festival. All public domain, via Wikimedia Commons. Photos: ChineseDLC.com at ChinaJoy 2026.